It all began 30 year ago while working with a mail client, we saw a need for better information on international business lists.
After traveling overseas numerous times meeting with publishers and other mail companies we were able obtain information on other lists, some on the open market, some not readily available. We ultimately became list managers for many of them in the United States.
World Innovators was one of the first to market international business lists in the 1980's.
Some of the companies we worked with were so hesitant to release their lists that they would only supply their names on pressure sensitive labels. Of course, shipping charges were very expensive and it took valuable time for the labels to get to the United States.
The direct mail industry just keeps on evolving. Now lists are ordered and many times are shipped the same day or the next via email.
This is a very interesting industry and is very addictive, almost as addictive as eating peanuts or potato chips. Every day there is a different request with different goals to meet.
World Innovators is very fortunate in having dedicated people with the same devotion to meet the need of it client's, which helped us survive the 9/11, anthrax and business slowed down over the past years. Our success is the direct result of a committed team.