After working with a company doing predominantly B to C our founder noticed a necessity for a List broker that could uncover good quality reponse files worldwide. As a result, 32 years ago World Innovators was founded by Anne M. Peterson. As she assisted Frost and Sullivan and other big business companies with their Direct marketing campaigns she built several global alliances that the brokers in our company utilize to this day. Since we work in very intricate markets the lists that are usually located are small and of good quality. With the philosophy of Quality not Quantity the companies started to have great results that kept the business with World Innovators for years. She started the company based on a necessity to find good responses to B to B Lists worldwide. At the time a word processor that was 36 inches long cost over $5000 dollars. At that point in my life, I did not understand Direct Marketing - Mailing List, Telemarketing - It was all greek to me. I did know my mother had to make the company work because my father was between jobs. When I was in college I had a better understanding of what Direct Marketing was all about, but I still did not comprehend her passion and excitement for going to work each day. When I asked her how she could be so passionate about mailing lists she said Direct Mail/Direct Marketing was like eating peanuts. Once you help one customer with a successful direct marketing campaign you just want to help more and more. I have to say I have learn so much from my mother beyond Direct Marketing. Really the passion she has enstowed on me is not just marketing related but more about the care for the client and helping them uncover the best ways to promote their service or product. So like my mother, Direct Marketing has become like eating peanuts and I enjoy going to work everyday to assist my clients. The passion Anne started the company with 32 years ago has penetrated through the entire company and keeps our company slogan " Your Success is Our Business!" true to the heart.