When I started, World Innovators more than 32 years ago the Mailing List industry was totally different than it is today.  

Innovative direct marketing sources for the renewable energy are increasing in demand as we head into the 21st century.

I have a client that is constantly looking for mailing lists of CEO/Chief Executive Officers in Companies with 250 + Employee, 1 per site, Worldwide.

Creative Direct Mail is on the Rise for Business to Business companies in a variety of different industries.  From the promotion piece to the mailing list we are seeing an increase in attention.

Should brands discontinue print catalogs? Is print direct marketing less valuable than digital direct marketing? Or is the move to digital by many companies actually making snail mail a channel with less competition? Here are two answers to this question from Direct Marketing News

Most likely, you are already planning for the holiday season. Whether you're doing an email campaign or a direct mail campaign, you should prepare for a stronger holiday season than last year's. Read on to find out why.

Infographics are great ways to visual data. Here are three infographics related to direct marketing that will help you with your next email marketing campaign.

Whether you’re B2B or B2C, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

OgilvyOne Worldwide, a leading direct marketing agency for B2B companies such as IBM and Dupont, is taking direct marketing to the next level by incorporating social media marketing trends, engaging influencers and encouraging brand advocacy.

From Microsoft's new B2B email campaign to Obama's endorsement of eliminating Saturday mail here's everything you need to know about the latest B2B direct marketing news.