Innovative direct marketing sources for the renewable energy are increasing in demand as we head into the 21st century.

Most likely, you are already planning for the holiday season. Whether you're doing an email campaign or a direct mail campaign, you should prepare for a stronger holiday season than last year's. Read on to find out why.

Whether you’re B2B or B2C, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

According to a recent report by ExactTarget, more than 90% of people unsubscribe from an email list because of too frequent, irrelevant or boring communications. Are you making this mistake with your B2B email marketing lists?