How Colors Can Affect Your Direct Marketing

Ever wonder how colors influence your direct marketing or business materials? Take a look at the two infographics below for the latest data on the psychology of color. 
Some takeaways:

• The purchase intent for new products is more heavily influenced by color and design than purchase intent for old products
• Light blue represents the calm and friendliness of social networks.
• Black is sleek and used to market luxury products
• Teal and Navy Blue attract shoppers on a budget
• Brown is associated with comfort and stability

 

(Source: Kiss Metrics)

(Source: Techking)

 

How will you use this data to improve your direct marketing or business materials? Have you ever done a split-test using color as a variable? What were your results? Please share your thoughts in the comments!