Direct Marketing Via Mail Isn't Dead...Not Even Close
Posted by Donna Peterson on Wed, Aug 10, 2011 @ 06:00 PM
With the advent and proliferation of Online and Email marketing and advertising, many traditional mail marketers may feel neglected by those in favor of new technology. But the tried and true direct mail is not dead, not even close. Take a look at the innovative, technology company that uses direct mail and why they still do.
Google: Google, the technology giant and provider of one of the largest online advertising platforms still uses direct mail. Google is leveraging a direct mail campaign to promote the use of Google Adwords with fliers that offer tips for best practices. If Google the leader of online advertising is still using traditional methods, such as direct mail pieces to market online advertising, there's a good reason.
Reasons why direct mail isn't dead.
1. Mail pieces provide information
-A lot more information can fit on a postcard or brochure than on an online banner ad or on a keyword ad. And if your mail piece is really informative and relevant to the receiver, they just might keep it!
2. Direct mail can be interactive
-Direct mail can be interactice too! Even more interactive then online advertisements. Have you seen these creative direct mailers? Something you can hold in your hand and keep can be really memorable and effective with a little imagination.
3. Direct mail can be just as targeted as online advertising.
-With a good list, direct mail can be finely targeted and effective. Lists can be broken down by geographic location, age, gender, usage and purchase behavior and values and lifestyle habits.