Top 5 B2B Direct Marketing News
Posted by Donna Peterson on Wed, Sep 21, 2011 @ 06:00 PM
From Microsoft's new B2B email campaign to Obama's endorsement of eliminating Saturday mail here's everything you need to know about the latest B2B direct marketing news.
-
Build trusting relationships with b2b customers for better email results Trust has a lot to do with whether someone opens your email. For many B2B customers, that trust is built up directly with the salesperson, someone they have talked to or perhaps met; so that, when they receive a generic marketing email message, it gets dumped right into the trash. There are strategies you can use, however, to help increase the likelihood your messages get opened and help foster a deeper relationship between a salesperson and their customer...
-
Salesforce.com acquires Assistly, but stock falls after insider trading report Salesforce.com on Sept. 21 acquired the cloud services company Assistly to expand the reach of its cloud computing platform. Its stock price dipped after reports of alleged insider trading by its CFO...
-
Study: Email deliverability rates stagnate at 81% Only 81% of emails sent during the first half of 2011 reached consumers' inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20. The "Global Email Deliverability Benchmark Report, 1H 2011” found that 7% of emails worldwide were classified as spam and 12% were missing...
-
Obama endorses ending one day of mail delivery President Barack Obama said Monday the U.S. Postal Service should be allowed to reduce mail delivery to five-days-a-week to help cut its massive losses.The Postal Service lost $8.5 billion last year and is facing even more red ink this year as the Internet siphons off large amounts of first-class mail and the weak economy reduces advertising mail...
-
Email Marketing: How Microsoft increased product engagement using email The senior product manager at Microsoft presented a case study yesterday describing how her team launched a lifecycle email program to build loyalty among Microsoft Office 2010′s newest customers.The emails deliver targeted how-to content and videos for five months. One of their main goals is to improve relationships with customers by offering helpful content from team leaders behind Office 2010...