Three Direct Marketing Infographics
Posted by Donna Peterson on Wed, Nov 02, 2011 @ 06:00 PM
Infographics are great ways to visual data. Here are three infographics related to direct marketing that will help you with your next email marketing campaign.
Key Statistics:
Email outnumbers snail mail 81 to 1 in the United States.
81% of email is considered spam.
Key Statistics:
9-10 am is the second most popular opening time for promotional email.
5-7 pm is the time when people are most likely to open holiday or b2b promotions.
7-10 pm is the time when people are most likely to open promotions related to leisure activities such as shopping.
And don't forget the checklist!
To minimize human error, take a look at the email campaign delivery checklist before sending out any email marketing campaigns.
