What Your Direct Marketing Campaign Needs to Prepare for the Holidays
Posted by Donna Peterson on Wed, Nov 16, 2011 @ 06:00 PM
Most likely, you are already planning for the holiday season. Whether you're doing an email campaign or a direct mail campaign, you should prepare for a stronger holiday season than last year's. Read on to find out why.
Why this year's holiday season will be stronger than last year's:
In 2011, email click and open rates outperformed 2010's numbers by 23% and 11%, respectively. Direct marketers should prepare for a stronger holiday season than last year based on this information.
Haven't started planning yet?
The average retailer began its holiday email campaign on October 17 in 2010. The average start date was October 19 in 2009 and October 28 two years prior. Retailers, especially, are clamoring to be the first to start their holiday campaigns. The volume of emails sent between November 1 and the Friday after Thanksgiving that mentioned “Black Friday” increased 68% year-over-year.
If you haven't started yet, it isn't too late!
Check out our services to catch up with your competitors.
With Thanksgiving closing in, don't wait too long to start planning or refine your email or direct mail campaign for this holiday season. You don't want to miss out on a big holiday season for direct marketing.