Finding buyers for used Industrial assets and equipment is hard work. Industrial Assets sold by auction are often of a specialist nature, some with a very limited buyer market.
For a industrial auction marketing campaign to be successful there are four critical components:
When you are researching a marketing plan to find buyers of specialist assets you need total clarity on who you want to reach. Unlike consumer targeting where we look at gender, age, occupation and more, for business targeting we look at very specific business activities and who has purchasing authority.
Targeting based on an industry vertical alone is not enough. Our extensive experience in areas such as pharmaceutical, bio technology and chemicals, to name just a few, has shown us the difference segmentation and precision targeting delivers.
When you work with our specialists we will always dig deeper than your target industry. We ask many questions to enable us to recommend the optimal tactics and resources to find your buyers.
One size doesn’t fit all.
For each campaign we consider not just email and direct mail lists, but online banner advertising, e-newsletter sponsorship and more.
Our experience, across many industrial sectors, gives us the opportunity to gather first hand intelligence from a huge variety of media. We channel this knowledge into each and every campaign we research for you. So, if banner ads perform better than email lists from a specific source we will guide your strategy accordingly. If your budget only allows for a short, quick fire campaign, we will advise you of the optimal fast response media options.
Our specialists search for combinations of different media to help you achieve maximum exposure, within your desired timeframe and most importantly, within your budget.
In the world of industrial auctions, things happen quickly. We understand that you are often tasked with achieving maximum results in very short timeframes.
When the pressure is on, we are here to help.
Planning, research, and evaluation of media takes time, but as we know it is crucial for success. This is an area where we can ease the burden on you and your marketing team.
Our specialists can research and present to you a comprehensive plan of how to reach your target audience through tried and trusted global media. We talk to all the media outlets individually to confirm we are recommending their best value solutions and to negotiate the best prices which are passed on to you.
We can help you get the right message, in the optimal format, in front of your prospective buyers fast. The sooner your sale is in front of them the quicker they can start to secure funding and be ready to bid in your sale.
Whether you’re short staffed at peak periods or simply want additional expert guidance we have a solution to help.
Our campaigns are carefully managed from research, to execution and evaluation. By evaluating the effectiveness of each and every campaign we deliver, we are able to channel vital intelligence back into future planning.
Our total solution approach enables us to help you achieve effective campaigns time and time again.
The difference between an ineffective and a highly responsive campaign is knowing what works.
I have worked with Donna at World Innovators for over two years now and have always been satisfied with her service. Donna is a pleasure to work with and is very responsive. She goes above and beyond to guarantee that our marketing receives great results. She has been an integral part of our successful marketing plans, and I would highly recommend her to anyone who would like to boost their marketing performance.
Britt Copeland, Liquidity Services