DO YOU REALLY KNOW WHO YOUR B2B TARGET AUDIENCE IS?
This worksheet will present a variety of questions that will help you create a complete picture of your target audience.
- Specific demographics - title, industry . . .
- What publications do they read?
- What challenges do they have?
Benefits that come from having a complete picture of your target audience -
- Able to create content that will reasonate with your audience.
- Place your content in the places your audience is.
- Create goals that are relevant for your target audience.