When you are researching a marketing plan to find buyers of specialist assets you need total clarity on who you want to reach. Unlike consumer targeting where we look at gender, age, occupation and more, for business targeting we look at very specific business activities and who has purchasing authority.
Targeting based on an industry vertical alone is not enough. Our extensive experience in areas such as pharmaceutical, biotechnology and chemicals, to name just a few, has shown us the difference segmentation and precision targeting delivers.
When you work with our specialists we will always dig deeper than your target industry. We ask many questions to enable us to recommend the optimal tactics and resources to find your buyers.
One size doesn’t fit all.
For each campaign we consider not just email and direct mail lists, but online banner advertising, e-newsletter sponsorship and more.
Our experience, across many industrial sectors, gives us the opportunity to gather first hand intelligence from a huge variety of media. We channel this knowledge into each and every campaign we research for you. So, if banner ads perform better than email lists from a specific source we will guide your strategy accordingly. If your budget only allows for a short, quick fire campaign, we will advise you of the optimal fast response media options.
Our specialists search for combinations of different media to help you achieve maximum exposure, within your desired timeframe and most importantly, within your budget.
In the world of industrial auctions, things happen quickly. We understand that you are often tasked with achieving maximum results in very short timeframes.
When the pressure is on, we are here to help.
Planning, research, and evaluation of media takes time, but as we know it is crucial for success. This is an area where we can ease the burden on you and your marketing team.
Our specialists can research and present to you a comprehensive plan of how to reach your target audience through tried and trusted global media. We talk to all the media outlets individually to confirm we are recommending their best value solutions and to negotiate the best prices which are passed on to you.
We can help you get the right message, in the optimal format, in front of your prospective buyers fast. The sooner your sale is in front of them the quicker they can start to secure funding and be ready to bid in your sale.
Whether you’re short staffed at peak periods or simply want additional expert guidance we have a solution to help.
World Innovators' founder started the company because there was a need for quality B2B marketing sources in specific industry areas. For 37 years we have been working with B2B companies that need to reach special niche areas all over the world. Attending industry conferences and meeting with industry specific publishers we find the most responsive channels for our clients to reach their objectives.
"I have worked with Donna Peterson at World Innovators for over ten years, availing myself to their services for researching best sources for our target marketing, securing and expediting our direct marketing needs, often on difficult projects with tight deadlines. Their professional, friendly and prompt service has helped to make my job easier. World Innovators is definitely one of our top suppliers. Without hesitation, I have recommended World Innovators' for direct marketing services on numerous occasions and feel confident continuing to do so."
Marketing Manager, Hilco Industrial
"Donna is extremely professional and very intelligent when it comes to business strategy and marketing. I can always count on Donna when I need assistance in marketing my industry specific events. Due to her promptness, detail-oriented personality and experience, Donna has helped me succeed in every project that she has assisted me with. She is a pleasure to work with and I highly recommend that you take the opportunity to work with her in the future. "
Sarah Kilburne, EquipNet