As you know in order to get people to register for a particular program, you must get your message in front of the right people at the right time.
You give us all the information about a particular program and who should attend and we will tell you the best sources and channels to use to help these executives advance their careers.
Filling out this Target Audience Worksheet helps us get started.
Tell us why they should attend this program - Is it to earn credits? Gain new skills and knowledge?
When you work with our specialists we will always dig deeper than your target industry. We ask many questions to enable us to recommend the optimal tactics and resources to find your buyers.
One size doesn’t fit all.
For each campaign we consider not just email and direct mail lists, but online banner advertising, e-newsletter sponsorship and more.
Our experience, across many industrial sectors, gives us the opportunity to gather first hand intelligence from a huge variety of media. We channel this knowledge into each and every campaign we research for you. So, if banner ads perform better than email lists from a specific source we will guide your strategy accordingly. If your budget only allows for a short, quick fire campaign, we will advise you of the optimal fast response media options.
Our specialists search for combinations of different media to help you achieve maximum exposure, within your desired timeframe and most importantly, within your budget.
You need to have a strategic marketing plan in place so that your Executive Education programs are promoted in a timely fashion. Here are two examples -
Example 1: Do a Email blast and then send a postal piece only to the people who clicked. In order to get this promotion done on time we have to work backwards to figure out the best time to send the email while giving us a enough time to send out the postal promotion. This example saved on Postal costs and Increased registrants.
Example 2: Do a email blast and then use the findings from who Opened or Clicked on the promotion to set up a Audience Extension/Programmatic Program (banners on sites they are on) to run 1 month before the registration deadline.
Nowadays one off promotions do not work. You need to nurture the lead into taking action.
Whether you’re short staffed at peak periods or simply want additional expert guidance we have a solution to help.
World Innovators' founder started the company because there was a need for quality B2B marketing sources in specific industry areas. For 37 years we have been working with B2B companies that need to reach special niche areas all over the world. Attending industry conferences and meeting with industry specific publishers we find the most responsive channels for our clients to reach their objectives.
"I had the pleasure of working with Donna Peterson to promote Executive Education programs at a renowned University in the Boston area. Donna's expertise in reaching very targeted audiences for print and digital marketing campaigns made her an invaluable partner to work with.
Donna’s exemplary work ethic and ability to effectively multitask enabled her to accomplish more in a single year than most would in three. Donna is a leader in her field and is always looking for ways to make marketing campaigns more innovative and effective. She always makes me feel like my projects are her highest priority despite having numerous clients and projects occurring simultaneously.
Donna is as good a person as she is great to work with. I consider myself fortunate to have had a chance to work with her for several years. She is an invaluable extension of our marketing team and our campaigns would not have been as successful without her insights and expertise."
"Donna is extremely professional and very intelligent when it comes to business strategy and marketing. I can always count on Donna when I need assistance in marketing my industry specific events. Due to her promptness, detail-oriented personality and experience, Donna has helped me succeed in every project that she has assisted me with. She is a pleasure to work with and I highly recommend that you take the opportunity to work with her in the future. "
Sarah Kilburne, EquipNet