Specialized publication must be very specific in the marketing sources and channels that they use. They want to gain subscribers that are truly interested in the publications and look forward to receiving it. Qualified subscribers will help your advertisers reach the right people with the ads that they place.
Targeting based on an industry vertical alone is not enough. Our extensive experience in areas such as pharmaceutical, biotechnology and chemicals, to name just a few, has shown us the difference segmentation and precision targeting delivers.
Fill out this Target Audience Worksheet so you can have very clear picture of your target audience.
When you work with our specialists we will always dig deeper than your target industry. We ask many questions to enable us to recommend the optimal tactics and resources to find your buyers.
One size doesn’t fit all.
For each campaign we consider not just email and direct mail lists, but online banner advertising, e-newsletter sponsorship and more.
Our experience, across many industrial sectors, gives us the opportunity to gather first hand intelligence from a huge variety of media. We channel this knowledge into each and every campaign we research for you. So, if banner ads perform better than email lists from a specific source we will guide your strategy accordingly. If your budget only allows for a short, quick fire campaign, we will advise you of the optimal fast response media options.
Our specialists search for combinations of different media to help you achieve maximum exposure, within your desired timeframe and most importantly, within your budget.
One off promotions do not work the way they used to. Now, it is very important to implement a strategic cohesive marketing campaign in order to get the results you are trying to reach. When setting up a multi-channel campaign timing is very important in order for the campaign to work.
Example 1 - Email blast followed with a postal campaign only to people that opened the email. Then placing social posts to an audience that matches the profile of the people that clicked.
Example 2 - Email blast to a very targeted audience and then matching that profile to other similar people and placing banners on the sites they are viewing. These banners run for a month so you have to plan backwards to make sure the Email blast goes out on time.
Planning, research, and evaluation of media takes time, but as we know it is crucial for success. This is an area where we can ease the burden on you and your marketing team.
Whether you’re short staffed at peak periods or simply want additional expert guidance we have a solution to help.
World Innovators' founder started the company because there was a need for quality B2B marketing sources in specific industry areas. For 37 years we have been working with B2B companies that need to reach special niche areas all over the world. Attending industry conferences and meeting with industry specific publishers we find the most responsive channels for our clients to reach their objectives.
"I have been working with World Innovators for many years and find their service and dedication to be exceptional. They possess the knowledge, expertise, contacts and drive to get the job done; and get it done well. I highly recommend their services to anyone looking for a marketing partner."
Amy Miller, InformaData
"As the Publisher's Representative for a handful of magazines, including Compound Semiconductor, Silicon Semiconductor, Solar International and Power Electronics World (PEW), our company, Brun Media, work with many advertising clients executing their business plans. With hectic deadlines, fiscal budgets to work with, and multiple clients' strategies and goals to meet, World Innovators has been an extraordinarily organized and strategically oriented company working on behalf of their clients. This type of business management and relationship minimizes false steps and makes all projects easier to execute. Our hats are off to Ms. Donna Peterson's business philosophy and day-to-day work ethics."
Janice Jenkins, Brun Media
"I had the pleasure of working with Donna Peterson to promote Executive Education programs at a renowned University in the Boston area. Donna's expertise in reaching very targeted audiences for print and digital marketing campaigns made her an invaluable partner to work with.
Donna’s exemplary work ethic and ability to effectively multitask enabled her to accomplish more in a single year than most would in three. Donna is a leader in her field and is always looking for ways to make marketing campaigns more innovative and effective. She always makes me feel like my projects are her highest priority despite having numerous clients and projects occurring simultaneously.
Donna is as good a person as she is great to work with. I consider myself fortunate to have had a chance to work with her for several years. She is an invaluable extension of our marketing team and our campaigns would not have been as successful without her insights and expertise."