You’re cringing aren’t you. We all do. That hot flush moment when we think of the one that everyone could see, the one you can’t believe you missed!
Quality of life is a direct result to the quality of your responses. If you attract only quality leads that are interested in what you have to offer, you are a HERO. When you are a Hero everything in life seems to be perfect.
Let’s begin by considering what a quality response is. Should we focus on email open rate - surely a high open rate suggests we’ve targeted correctly? Or, should we look at click through rates - a high click through is an even more accurate assessment of good targeting, right?
Both of these metrics are excellent for determining the quality of a list, but we have yet to consider an important factor - quality or quantity.
When you’re connecting with your customers and prospects you have to do it on their terms. If they choose to check emails when they’re commuting to the office, or standing in-line for their coffee you need to be there.
Known buyers with brand loyalty simply cannot be bought. For this reason, many businesses view their BtoB marketing contact list as the lifeblood of their sales machine. A new product is launched and the list is contacted - the phone in sales starts to ring. It’s like magic.
We work daily with auctioneers around the world selling used industrial assets. The products we help them to sell range from complete production facilities to single items of equipment.
Marketing is a blend of science and creativity. There is no right or wrong way. We can recommend best practices and tried and tested methods of getting results, but in the end we cannot offer any guarantees of success - there are just too many variables-
It may not have the glamor or splendour of fine art or antiques, but selling used industrial assets is big business. Everything from hand tools and agricultural equipment, to huge multi-million dollar production facilities are sold by specialist auctioneers and traders globally all year round.
I have read several articles about B2B lists that concern me, however, people that are writing these articles do not have accurate information. Before you make a decision about whether or not to rent an external list, you need to do some research.
Below, you'll find some very simple, quick-to-implement techniques to generate effective B2B email marketing campaigns. Even though this picture below attracted your attention, find out below why I should have NEVER put it in this email -