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Three Direct Marketing Infographics

Posted by Donna Peterson on Nov 2, 2011 7:00:00 PM

Infographics are great ways to visual data. Here are three infographics related to direct marketing that will help you with your next email marketing campaign.

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Topics: Email Lists, email marketing, open rates, email acquisition, B2B, b2b direct marketing, direct mail, creative direct mail, creative direct marketing, direct marketing, email marketing lists, b2c, deliverability rates, opt-out, opt-in

The State of the Direct Marketing Sphere

Posted by Donna Peterson on Jul 14, 2011 7:00:00 PM

2010 was a year of surprising changes in email marketing deliverability, unsubscribe and open rates compared to 2009. What does this all mean for direct marketing?

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Topics: Email Lists, email marketing, Mailing list, List research, list broker, open rates, optimize, direct mail, direct marketing, enewsletter, click rates, deliverability rates, opt-out, opt-in, bounce rates

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