Fixing the Disconnect Between C-Level and Marketing & Sales
Grounding AI
<p>One of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities of those doing the work.</p>
<p>My guest today will tell us how he closed that gap between his C-Suite and his marketing and sales teams.</p>
<p>Ken Spaeth, the CFO at Cutting Tool Engineering magazine, stepped out of his office and joined his teams in the field. He wanted to get hands-on experience and learn who their clients were and how his team could help.</p>
<p>His big takeaway? Everyone, from the CEO to the receptionist, MUST be on the same page.</p>
<p>1) Everyone must know and embrace the company's mission</p>
<p>2) Everyone needs to be aware of the company's goals and understand why they are important</p>
<p>3) Everyone, from C-level to sales and marketing, must work as a unified team</p>
<p>Do all three steps, and watch the magic happen. Each individual in the company will be on the same straight path to reach the goals that will fulfill the company’s mission.</p>
<p>We also spoke about:</p>
<p>1) How do you attract new subscribers and keep them interested year after year?</p>
<p>2) What are the biggest challenges for your readers?</p>
<p>3) What marketing channels respond the best? </p>
<p>4) Industrial brands are usually run by an older demographic and say that podcasting and social media are inappropriate channels for them. Do you agree with that statement?</p>
<p>If you have any questions about Cutting Tools Engineering, please contact: Ken Spaeth at kspaeth@ctemedia.com</p>
<p>If you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at dpeterson@worldinnovators.</p>
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<p>*** Reach out to <a href="mailto:dpeterson@worldinnovators.com" rel="nofollow">dpeterson@worldinnovators.com </a>if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.</p>
<p>*** Visit <a href="http://www.worldinnovators.com/" rel="nofollow">www.worldinnovators.com </a>for more resources on building stronger marketing and leadership strategies.</p>
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