Precision Marketing: Sourcing Email Lists that Deliver
Grounding AI
<p>Join Donna Peterson on the B2B Marketing Excellence Podcast as she explores the art of building high-quality email lists for effective marketing. Learn the significance of segmentation, compliance with regulations, and keeping your data fresh. Discover strategic tips like partnering with niche publications, leveraging industry conferences, and using reliable third-party providers to create targeted and compliant email lists. Understand the importance of list hygiene and aligning your sales and marketing teams to drive better engagement and higher conversion rates for premium offers. </p>
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<p><strong>Timestamps-</strong></p>
<p>00:00 Introduction to B2B Marketing Excellence Podcast</p>
<p>01:48 The Importance of Quality Email Lists</p>
<p>03:50 Segmentation and Compliance in Email Marketing</p>
<p>05:39 Ensuring Fresh and Engaged Email Lists</p>
<p>07:32 Strategies for Finding Quality Email Lists</p>
<p>08:45 Leveraging Conferences for Targeted Email Lists</p>
<p>10:54 Leveraging LinkedIn for Audience Building</p>
<p>11:44 The Importance of In-House Email Lists</p>
<p>11:55 Gaining Click-Through Information</p>
<p>13:04 Email Marketing Best Practices</p>
<p>15:12 Pitfalls of Cheap Email Lists</p>
<p>15:47 Ensuring List Hygiene</p>
<p>17:25 Aligning Sales and Marketing Teams</p>
<p>18:23 Final Recap and Call to Action</p>
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<p>If you would like to continue this conversation, please feel free to contact Donna Peterson at <a href="mailto:dpeterson@worldinnovators.com" rel="nofollow">dpeterson@worldinnovators.com</a>.</p>
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<p>*** Reach out to <a href="mailto:dpeterson@worldinnovators.com" rel="nofollow">dpeterson@worldinnovators.com </a>if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.</p>
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