Responsive Marketing Around the World
Grounding AI
<p>In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa. </p>
<p>Amy shared some great ideas on how to make a marketing campaign more responsive and how to nurture prospects into becoming customers.</p>
<ul>
<li>The Old is New Again - Incorporate Traditional Marketing</li>
<li>Branding vs. Lead Generation</li>
<li>Frequency Blasts </li>
<li>Digital Advertisement placed in front of the same recipients as the Email</li>
</ul>
<p>Informa is a multinational publishing, business intelligence, and exhibition group with offices in over 45 countries, in a variety of industries. </p>
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