How B2B Brands Can Gain Pricing Power Through Brand Loyalty
Grounding AI
<p>Pricing power is a significant indicator of a company’s market position. Higher pricing power, maintained over a sustainable period, can often lead to increased profitability.</p>
<p>Warren Buffet once said “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”</p>
<p>This episode offers a deep dive into the importance of solid marketing strategies in contemporary business, emphasizing how integral it is for senior leadership to concentrate on building relationships that instills trust and cultivating brand loyalty. </p>
<p>During this conversation with Chris Burggraeve, the Founder of Vicomte LLC, we will discuss the following:</p>
<ul>
<li>The importance of getting the CEO, Finance, and Marketing to work together for consistent business growth. </li>
<li>Pricing power.</li>
<li>How to keep your brands fresh for the next generation.</li>
<li>Fundamentals of marketing amid digital transformation.</li>
<li>How to communicate the value of marketing.</li>
</ul>
<p>Chris’s insights will help you set up solid marketing strategies that will have your company growing year after year.</p>
<p>Learn more about our guest today - </p>
<p>Chris Burggraeve is an award-winning B2C and B2B brand builder. After a 23-year corporate career at Procter & Gamble, The Coca-Cola Company, and AB InBev (Global Chief Marketing Officer of the world’s biggest brewer), he now helps clients to (re)create brands with sustainable pricing power via Vicomte, his NYC based marketing strategy advisory organization.</p>
<p>Contact Chris at <a href="mailto:crb@vicomte.com" rel="nofollow">crb@vicomte.com</a>, via WhatsApp at +1 646 853 3719, or via LinkedIn <a href="https://www.linkedin.com/in/chrisburggraeve/" rel="nofollow">https://www.linkedin.com/in/chrisburggraeve/</a></p>
<p>Chris’s Books:</p>
<ul>
<li><a href="https://www.amazon.com/MARKETING-FINANCE-BUSINESS-cocreate-sustainable/dp/1532395108/ref=sr_1_1?crid=17INIJ8MX4CS9&keywords=Chris+Burggraeve&qid=1690221050&sprefix=chris+burggraeve%2Caps%2C72&sr=8-1" rel="nofollow">MARKETING is FINANCE is BUSINESS: How CMO, CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age</a></li>
<li><a href="https://www.amazon.com/Marketing-Black-Hole-Chris-Burggraeve/dp/B095MKBJ18/ref=sr_1_2?crid=17INIJ8MX4CS9&keywords=Chris+Burggraeve&qid=1690221179&sprefix=chris+burggraeve%2Caps%2C72&sr=8-2" rel="nofollow">Marketing IS NOT a Black Hole</a></li>
</ul>
<p>For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or <a href="mailto:dpeterson@worldinnovators.com" rel="nofollow">dpeterson@worldinnovators.com</a>.</p>
<p>Visit our website at <a href="http://www.worldinnovators.com" rel="nofollow">http://www.worldinnovators.com</a></p>
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<p>Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ </p>
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<p>*** Reach out to <a href="mailto:dpeterson@worldinnovators.com" rel="nofollow">dpeterson@worldinnovators.com </a>if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.</p>
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