Warm Up Trade Show Leads with ChatGPT
Grounding AI
<p>Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help you turn those moments into momentum.</p>
<p>Drawing on real-world experiences and conversations I’ve had with industrial teams, we’ll walk through:</p>
<ul>
<li>How to pre-target the right audience so you're not just showing up — you're showing up prepared.</li>
<li>Why onsite storytelling matters more than sales pitches.</li>
<li>What it takes to do timely, personalized follow-up that actually moves the relationship forward.</li>
</ul>
<p>I’ll also show you how tools like ChatGPT can help you and your team streamline these steps, making the post-show process faster, more consistent, and more human. Whether you're a solo marketer or part of a lean sales team, this episode will give you ideas you can use right away.</p>
<p>Episode Breakdown:</p>
<ul>
<li>00:00 – The Trade Show Follow-Up Dilemma</li>
<li>01:49 – Step 1: Audience Pre-Targeting</li>
<li>05:06 – Step 2: Onsite Storytelling</li>
<li>10:06 – Step 3: Post-Event Follow-Up</li>
<li>11:03 – Leveraging AI for Effective Follow-Up</li>
<li>15:51 – The Importance of Timely Follow-Up</li>
<li>17:39 – Final Thoughts and Real-Life Example</li>
</ul>
<p>If you’d like help setting up your own AI follow-up strategy, I offer 1:1 sessions and team training that’s tailored to your goals. Let’s make your next trade show your most productive one yet.</p>
<p><strong>* Connect with me on LinkedIn: <a href="https://www.linkedin.com/in/donna-peterson-world-innovators" rel="nofollow">https://www.linkedin.com/in/donna-peterson-world-innovators</a><br>*</strong> Visit World Innovators: <a href="https://www.worldinnovators.com" rel="nofollow">https://www.worldinnovators.com</a><br>*** Watch on our YouTube Channel: <a href="https://www.youtube.com/@WorldInnovators" rel="nofollow">https://www.youtube.com/@WorldInnovators</a></p>
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<p>I’m thrilled to be speaking at FABTECH 2025, September 8–11 in Chicago!</p>
<p>This is where the brightest minds in manufacturing come together. Join me for four days of learning, inspiration, and connection.<br>Grab your 20% off conference pass now with code SPEAK20!<br><a href="https://i.snoball.it/p/ksiGQ/s/2" rel="nofollow">https://i.snoball.it/p/ksiGQ/s/2</a></p>
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<p>*** Reach out to <a href="mailto:dpeterson@worldinnovators.com" rel="nofollow">dpeterson@worldinnovators.com </a>if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.</p>
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