
How Industrial Auctions Can Help Grow Your Manufacturing Company
Grounding AI
• 38 min
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<p>In the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmental, social, and governance) initiatives. </p>
<p>Industrial auctions can help manufacturing companies with these issues, allowing them to plan for future growth.</p>
<p>I have been helping industrial auction companies with their marketing for over 20 years, but I can always learn something new. To be a great marketer, you must dive into the specific industry to learn and understand as much as possible.</p>
<p>During this episode of the B2B Marketing Excellence Podcast, I interviewed John Magnuson, President of Integra Asset Solutions.</p>
<p>Listen in to learn:</p>
<ul>
<li>What are the benefits of selling equipment in an auction?</li>
<li>How easy it is to buy equipment at an auction</li>
<li>How to calculate the cost savings of purchasing equipment at auction</li>
<li>Understand how industrial auctions can help with your ESG initiatives</li>
<li>Why relationship building is even essential in such an industrial space</li>
</ul>
<p>I do these interviews to show you how to begin researching your specific customer space, allowing you to do quality specialized marketing campaigns that increase your ROI. </p>
<p>Be authentic with your messaging and show your customers how much you care. If you form a relationship that instills trust, you will develop a loyal group of customers, and your company will thrive.</p>
<p>For more information about how to find quality marketing data to reach your ideal niche client, contact me, Donna Peterson, at 860-210-8088 or <a href="mailto:dpeterson@worldinnovators.com" rel="nofollow">dpeterson@worldinnovators.com</a>.</p>
<p>Visit our website at <a href="http://www.worldinnovators.com" rel="nofollow">http://www.worldinnovators.com</a></p>
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<p>*** Reach out to <a href="mailto:dpeterson@worldinnovators.com" rel="nofollow">dpeterson@worldinnovators.com </a>if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.</p>
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