How Harvard Law Executive Education Pivoted When COVID Hit
Grounding AI
<p>Since the pandemic started, several brands have had to pivot on how they do business. Today, I spoke with Stephanie Gordon, the Market Outreach and Projects Manager of Harvard Law School Executive Education (HLSEE) on how they had to switch direction from in-person classes to virtual.</p>
<p>Learn how they got creative to ensure the experience offered the same value, and how quality brands like HLSEE use quality sources to educate and promote their programs.</p>
<p>I also asked her:</p>
<ul>
<li>When COVID first started, what did HLSEE do with its programs?</li>
<li>How did HLSEE use video to show registrants the experience they would receive?</li>
<li>I believe that marketing needs to concentrate on building relationships. How does HLSEE build relationships with prospects so they can decide to register for one of the programs?</li>
<li>One of the biggest complaints I hear from people who attend conferences or take classes is that they never implement what they learn. What does HLSEE do to make sure attendees utilize what they have learned? </li>
<li>What do you do to energize yourself, and do you feel it parlays into your success at Harvard?</li>
</ul>
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