How to Successfully Market to Pharmaceutical and Biotechnology Industries
Grounding AI
<p>Last week I was doing research in the pharmaceutical and biotechnology space and came across these two statistics that blew me out of the water: </p>
<p>1) Global Market Insights reports that the global biotechnology market size is projected to surpass USD $775 billion by 2025.</p>
<p>2) Global Newswire reports that the global pharmaceutical manufacturing market is to grow from USD $357 billion to $1173 billion by 2030.</p>
<p>This expected growth will increase the demand for various biotechnology & pharmaceutical manufacturing products. Companies working in this Bio/Pharm space have to find quality Direct Marketing options that can reach their target audience by Title, Industry, Interest, Technologies Used, etc…</p>
<p>This is why I asked my guest Amy Miller to come back on The World Innovators Podcast to specifically talk about the Bio/Pharma area. Here are some of the topics we discussed:</p>
<ul>
<li>The importance of reaching a specific audience that would be interested in the product or service being promoted. For example - reaching people involved in Gene Regulation Therapy, Clinical Trials, Assay, etc.…</li>
<li>Direct marketing is a great way to get your message in front of the right people interested in buying.</li>
<li>Set up your marketing strategy so that you concentrate on building partnerships/relationships and the sales will come.</li>
<li>How to protect your company from being blacklisted and your company's online promotions from being shut down.</li>
</ul>
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<p>*** Reach out to <a href="mailto:dpeterson@worldinnovators.com" rel="nofollow">dpeterson@worldinnovators.com </a>if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.</p>
<p>*** Visit <a href="http://www.worldinnovators.com/" rel="nofollow">www.worldinnovators.com </a>for more resources on building stronger marketing and leadership strategies.</p>
<p>*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.</p>
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