PFP magazine is the only multi-media resource that reaches all fitness professionals, including club, studio, franchise and wellness facility owners, club managers, fitness directors/managers, personal trainers, athletic trainers
|
Total Email Universe Total Postal Universe |
23,540 37,595 |
$340.00 $140.00 |
| Gender: | ||
| Male | 10,380 | $340.00 |
| Female | 12,858 | $340.00 |
| No answer | 4,135 | $340.00 |
| Job position (multiple answers now allowed): | ||
| Club owner | 2,188 | $340.00 |
| Club manager | 1,586 | $340.00 |
| Studio owner | 1,861 | $340.00 |
| Boot Camp/Group Fitness Owners | 789 | $340.00 |
| Wellness facility owner/manager | 1,587 | $340.00 |
| Wellness practitioner | 2,256 | $340.00 |
| Fitness director/mgr | 3,072 | $340.00 |
| Personal trainer employed by fitness facility | 5,720 | $340.00 |
| Contracted personal trainer | 1,830 | $340.00 |
| Independent personal trainer | 11,590 | $340.00 |
| Group instructor | 6,643 | $340.00 |
| Fitness or Wellness College Student | 152 | $340.00 |
| Athletic trainer | 2,451 | $340.00 |
| Other | 4,437 | $340.00 |
| Not answered | 4,043 | $340.00 |
| Certifications held (multiple answers allowed): | ||
| AAAI | 282 | $340.00 |
| ACE | 3,137 | $340.00 |
| ACSM | 1,169 | $340.00 |
| AEA | 328 | $340.00 |
| AFAA | 1,569 | $340.00 |
| AFPA | 175 | $340.00 |
| Cooper institute | 237 | $340.00 |
| IFPA | 206 | $340.00 |
| IFTA | 118 | $340.00 |
| ISSA | 741 | $340.00 |
| NASM | 1,455 | $340.00 |
| NESTA | 292 | $340.00 |
| NFPT | 155 | $340.00 |
| NPTI | 260 | $340.00 |
| NSCA | 1,241 | $340.00 |
| W.I.T.S. | 709 | $340.00 |
| Other | 4,310 | $340.00 |
| No answer | 15,452 | $340.00 |
| How long subscribers has been a trainer: | ||
| <1 year | 1,727 | $340.00 |
| 1-3 years | 1,718 | $340.00 |
| 4-9 years | 2,274 | $340.00 |
| 10-15 years | 1,225 | $340.00 |
| >15 years | 1,111 | $340.00 |
| Prefer not to say | 14 | $340.00 |
| No answer | 21,255 | $340.00 |
| Where train (multiple answers allowed): | ||
| In client's home | 6,412 | $340.00 |
| In own home | 3,940 | $340.00 |
| In multi-purpose club | 7,865 | $340.00 |
| In studio | 2,510 | $340.00 |
| In Rehab facility | 1,530 | $340.00 |
| In Education facility | 1,700 | $340.00 |
| In Wellness facility | 2,155 | $340.00 |
| Outdoors | 2,632 | $340.00 |
| Other | 3,515 | $340.00 |
| No answer | 9,848 | $340.00 |
| Purchase authority: | ||
| Yes | 3,599 | $340.00 |
| No | 710 | $340.00 |
| Products will purchase in next 12 months (note multiple answers allowed) | ||
| Large Fitness Equipment (treadmills, etc.) | 3,807 | $340.00 |
| Business Software/Web tools | 2,949 | $340.00 |
| Continuuing Ed Courses | 8,762 | $340.00 |
| Fitness Accessories (balls bands, etc.) | 9,189 | $340.00 |
| Apparel & Footwear | 7,899 | $340.00 |
| Educational Material | 7,135 | $340.00 |
| Pilates/Yoga Eqipment | 1,452 | $340.00 |
| No answer | 15,317 | $340.00 |
| Classes Instructed or Programs Lead | ||
| Boot Camp | 2,955 | $340.00 |
| CrossFit | 771 | $340.00 |
| Yoga | 1,058 | $340.00 |
| Group Exercise | 3,987 | $340.00 |
| Pilates | 1,056 | $340.00 |
| Spinning | 1,200 | $340.00 |
| Water Aerobics | 836 | $340.00 |
| Gravity | 240 | $340.00 |
| Special Populations | 3,655 | $340.00 |
