Looking for new leads, then you should rent a targetted email list.
Renting a email list can help you uncover a new area to find leads.
As we all know your company/house file is the most responsive list you can use. The people on your house file know your company and know what you have to offer. Subsidizing your house list with an external list can help you uncover new leads. You can analyze your internal house promotions to find out what Titles or Industry find your offer most appealing. With that information you or a List Broker can go out and find a list with similar demographics.
Steps to follow to secure an appropriate file:
Determine what customer criteria is similar across the different companies.
Check the external lists to see if any of your top customers are on the file.
Review a sample of the file to make sure the file looks appropriate for your offer.
Ask when the file was last cleaned and updated
Then do a small test order of 5,000.
After the blast takes place go back and review the tracking to see if the same criteria from your house file responded to the external email blast.
Review the tracking received from the external list vendor to your backed results to see how many turned into actual sales. Again review the companies that placed orders to see if they were in the criteria you were tracking.
If you take the time to review your internal promotions first, you will be surprised the results you can achieve from external lists. Good targetted response files can result in a 20% Open and 3% Click thru rate or better.
With the External promotions you are able to grow your house file for future internal promotions.
Once you determine the types of lists that work well you should set-up a multi-channel campaign that will enhance your branding and grow sales.
If you find the task of list research too daunting you could enlist the help of a reputable List Broker. A List Broker can do all the foot work for you but leave the final decision of what is ordered up to you.
Let me know if you have had Success or Failure in growing your house file.