Who will benefit from the equipment you are trying to sell?

This worksheet will present a variety of questions that will help you create a complete picture of your target audience.  

• Specific demographics - title, industry . . . 
• What publications do they read
• What challenges do they have?

Benefits that come from having a complete picture of  your target audience -  

• Able to create content that will resonate with your audience.
• Place your content in the places your audience is.
• Create goals that are relevant for your target audience.