We have all probably purchased items on eBay or some other consumer auction site, but did you know there are several Industrial Auction companies and platforms?
Buying equipment and machinery at an industrial auction have several benefits that businesses can capitalize on when looking to expand their machinery inventory. Sometimes there are even complete production lines – which can be purchased, match-marked, dismantled, shipped, reinstalled, and running in weeks.
Example of some auction companies:
There are Industrial Auction companies worldwide, and they handle an array of equipment pieces, machines, vehicles, and supplies. The auction items can run the gamut across several different industries from pharmaceutical equipment, meat processing & packaging equipment, fracking equipment . . .
Some time auction companies will have Real Estate available. Example: 98,000 SqFt 3 Building Facility.
Here are 5 BENEFITS of buying equipment at auction:
Before you start to submit your bid, make sure you have done the following -
Educate - Educate yourself on the buying processes and understand all the factors: how to place a bid, bid amount, payment method, and equipment retrieval. RESEARCH the auction company to make sure they have a good reputation.
Differentiate between "New" and comparable "Used" products.
Calculate Extra Costs - When figuring out your bid, make sure you take into account shipping charges. Also, account for maintenance & repair, buyer premiums, and removal costs.
World Innovators works with several auction companies and we constantly stress the concept of Educating and Giving out un-gated information versus the regular sales oriented marketing campaigns. Today it is all about building a strong foundation that will create relationships. Gone are the days of one-off marketing promotions, now you must implement a cohesive marketing strategy that will reach your IDEAL customer. You want to give these IDEAL prospects all the information they need to decide on their own that they need your service or product.
At this point you might be thinking why did I write this post all about the benefits of buying in an auction setting when World Innovators is a marketing company. There are several purposes why this blog came to be:
If you work in a specific industry and would like to discuss your marketing strategy for the future, please feel free to contact me directly.
Donna A. Peterson
Phone: 860-210-8088
Email: dpeterson@worldinnovators.com