If you are looking for quality leads as quickly as possible, then renting a reputable email list is the perfect solution. The major question is how to find reputable business email lists?
Some businesses contemplate buying/renting email lists, but several sources report that doing this is a bad idea. It is a bad idea to purchase or rent business email lists from certain list vendors.
Have you ever received one of these promotions-
First Example:
RED FLAG - No conference company will release their attendees list before their conference. Conference companies usually wait at least 6 months after the conference to rent the data and then they will only rent it to certain companies. I get this type of email before any conference that I am attending. In the Fall I received one for MarketingProfs B2B Forum, so I called my friend at MarketingProfs and she confirmed there is no way they would ever release that information because it is such a valuable asset.
Second Example:
RED FLAG - I received this email 3 times from the same person but from different Domains.
I totally agree, it is a bad idea to rent or buy data from these vendors and that is why you must make sure you know the EXACT source of the data and the list vendor you are working with.
Before we get started on finding good lists, we must all agree that quality leads are a result of having a good list but also having specific marketing goals, responsive creatives with the right call-to-action, and an enticing subject line.
Setting marketing goals will give you an endpoint to achieve. SMART goals - Specific, Measurable, Assignable, Realistic, Timely. Example Goal: 10% increase of Marketing Qualified Leads each month to send to your sales team, which will result in 1% of new customers.
Free Download - How to Determine Your SMART Marketing Goals
Your subject line is like a gatekeeper. It does not matter how good your content is because if your subject line does not get them to open the email, they will never read your information. If the subject line resonates with the recipient by answering a question or a problem they are having, then they will open the email to read on. Here are some tips to improve your open rate:
Think about what pain points you are trying to solve and how it can help companies. Put your customer's need above your goals, and you will succeed. Here are a few tips -
Before you start researching business lists you must have a clear picture of whom you are trying to reach based on who has been interested in your offer. You should know: Geo, Industry, Purchasing Influence, Size of Company, Sales Volume, Job Title, Magazines they Read, and Conferences they Attend. These details about the customer will allow you to understand their purchase behavior in a deeper sense so you know what ways to best target them.
Renting a business email list will give you access to a 3rd party database. When you find the best list to reach your target audience, you will increase your lead list with a higher % converting to customers. Here are some details you will need to know:
There are 2 Types of Lists -
Reputable vendors are trying to help you receive the best results so that you come back and use their business email list regularly. It is not about a one-off sale but more about building a relationship that will last for years.
Be careful to align yourself with a reputable List Broker or List Vendor that will only recommend quality sources and will do anything necessary to make your campaign as successful as possible.