BtoB Marketing & Sales Teams Must Work Together

By Donna Peterson

Marketing cannot be paid for without sales. Leads and sales are not generated without marketing. Classic chicken and egg situation. So which is the priority and who’s voice should be heard above all others?

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Analyzing Results to Improve ROI

By Donna Peterson

“Insanity: doing the same thing over and over again and expecting different results.”

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Founded in 1980, World Innovators has taken a creative approach in finding specific B2B niche audiences for B2B Auction Companies & Executive Education Programs. .