I have been working in B2B marketing for over 20 years in a company with a 40 year legacy, and still I did not consider myself a Thought Leader until I started to listen to my clients. Several clients commented that our discussions gave them several ideas to act upon. So here I am writing about various B2B marketing topics to help companies make the best decision for their unique brand.
I recently had a client who had to explain to upper management why they work with World Innovators and why I recommend the sources I do. Here is the response I sent back that I thought might be of interest to other people.
The word “blog” has been used for many years, associated with all levels of content creation, from a daily journal to a CEO’s official channel of communication. In 2020, the purpose of a blog is both multi-purposed and multifaceted. Blogs are an essential staple of a strong marketing strategy. They are especially prevalent in the B2B space, with 55% of marketers say blog content creation is their top inbound marketing priority. Industrial Auctions can use blogging to educate and promote the benefits of using auction services.