When marketing your Executive Education program, you have creative demands, budget limits, and channels decisions to consider.
I recently had a client who had to explain to upper management why they work with World Innovators and why I recommend the sources I do. Here is the response I sent back that I thought might be of interest to other people.
How many executives are there in the world? There are 45,508 companies listed in the stock exchange around the world. Then if you consider all the other companies that are not on the stock exchange, there are millions of executives in the world that are all interested in keeping themselves current.
How do you find the right executives for your particular program?