Avoid These 3 Mistakes When Creating HTML or AD

By Donna Peterson

We are all looking for different ways to attract our Target audience to our ads or to get them to respond to an email blast.

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B2B Marketing Trends for 2018

By Donna Peterson

Below are some of the most important trends to know in B2B Marketing for 2018-

1. Automation

The advancement of AI (Artificial Intelligence) and it's use in marketing is picking up speed. From chatbots that 'sound' almost human to segmentation based on past activity, AI is one to watch in 2018.

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Mobile responsive B-to-B marketing creative -  What's your customer seeing?

By Donna Peterson

There’s no question - mobile does matter

When you’re connecting with your customers and prospects you have to do it on their terms. If they choose to check emails when they’re commuting to the office, or standing in-line for their coffee you need to be there.

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Do you want visitors to your site and registrants to your auction?

By Donna Peterson

Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them.

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Founded in 1980, World Innovators has taken a creative approach in finding specific B2B niche audiences for B2B Auction Companies & Executive Education Programs. .