Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

By Donna Peterson

 

GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

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Strategize to Implement a Quality B2B Multichannel Marketing Campaign

By Donna Peterson

Multichannel marketing is about choice - allowing your customers to connect and buy from you through their preferred media.

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Searching for Quality not Quantity of Postal or Email Lists

By Donna Peterson

It will come as no surprise to you that not all lists are equal. We all know a house file can usually bring in the highest response so make sure you keep your internal list clean and updated. (Click Email Marketing Guide)

To reach new people renting a list is a great idea, if done correctly. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources. 

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Top Tips for Improving Industrial Auction Marketing

By Donna Peterson

We work daily with auctioneers around the world selling used industrial assets. The products we help them to sell range from complete production facilities to single items of equipment.

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