Automation is often associated with consumer-oriented businesses, but it can be just as valuable in a B2B setting. Implementing marketing automation into your campaigns can provide an overnight boost in performance.

When marketing your Executive Education program, you have creative demands, budget limits, and channels decisions to consider.

How many executives are there in the world?   There are 45,508 companies listed in the stock exchange around the world. Then if you consider all the other companies that are not on the stock exchange, there are millions of executives in the world that are all interested in keeping themselves current.   

How do you find the right executives for your particular program?