Anyone who has followed our blogs for a while will know that we’re fans of social media. We’ve helped clients build social campaigns that have led to an increase in business leads and sales. However, not all social campaigns are created equal.

Facebook reported in March 2017 they had 1.28 billion active users daily, 85.9% of whom are outside of the US and Canada! Not all users are active daily, of course, but monthly they see 1.94 billion users – a number not to be ignored.