Save Time Researching B2B Marketing Sources - Use a veteran List Broker 

By Donna Peterson

Let the List Broker do all the researching and then you make the final decision on what you want to use. Before you start researching lists make sure that you understand who your target audience is.

There are so many B2B postal and email lists being promoted these days it is hard to determine, which lists are worth testing and which ones are garbage.   Here are the steps a List Broker will discuss with each and every source across different vertical in different parts of the world.   

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How to Uncover Quality B2B Lists for Executive Education Programs

By Donna Peterson

I work with several elite Universities in helping them find quality marketing sources to promote their Executive Education programs.  These Universities have to be very careful on what sources they use because their reputations can not be connected with questionable or unverified data.   In order to be sure you are receiving the best data verify that it is cleaned/updated regularly (daily if possible) and can-spam compliant.

There are so many B2B postal and email lists being promoted these days it is hard to determine, which lists are reputable and worth testing.   With years in the B2B list industry we have put together the following questions as a guideline before placing an order.

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Searching for Quality not Quantity of Postal or Email Lists

By Donna Peterson

It will come as no surprise to you that not all lists are equal. We all know a house file can usually bring in the highest response so make sure you keep your internal list clean and updated. (Click Email Marketing Guide)

To reach new people renting a list is a great idea, if done correctly. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources. 

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Do you want visitors to your site and registrants to your auction?

By Donna Peterson

Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them.

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