The word “blog” has been used for many years, associated with all levels of content creation, from a daily journal to a CEO’s official channel of communication. In 2020, the purpose of a blog is both multi-purposed and multifaceted. Blogs are an essential staple of a strong marketing strategy. They are especially prevalent in the B2B space, with 55% of marketers say blog content creation is their top inbound marketing priority. Industrial Auctions can use blogging to educate and promote the benefits of using auction services.
Blogging has become a marker in the overall content strategy to truly represent a company’s brand and all it encompasses. Studies, news, tools, tips, product shares, and market trends are shared with your readers and potential customers in an instant. Auction companies who use blogging in their overall strategy ensure an increase in brand awareness, integrity, trustworthiness, leads, and conversion rates - all while connecting their marketing message back to the business itself.
Blog Idea #1: Industrial Auction companies can use blogging to describe how to buy or sell in an auction setting.
Content is the heart and soul of a company’s inbound marketing strategy. It holds the ability to represent the brand on multiple levels, including the connection to the target market.
Blog Idea #2: Auction companies can educate companies on how they can make money from surplus assets.
The best way to consistently create fresh content, amplify existing content, and bring new life to older content, is through blogging.
Blog Idea #3: In an Auction, a company can pick-up a much-needed piece of equipment at a greatly reduced rate.
The use of blogs by companies of every size is on the rise. Approximately 65% of companies with under 100 employees maintain a blog. These companies have learned why blogs are effective and necessary.
Blog Idea #4: Describe upcoming auctions and the assets that will be up for sale. This way companies can get their financing together and be ready to place a bid when the auction opens. (Remember the blog stays posted for search engines to find 24/7).
The list of reasons why blogging benefits Auction marketing strategies is endless, so we have narrowed it down for you to learn why blogs prove so essential.
It is time for you to have a Omni-channel marketing strategy in place and blogging has to be part of the plan. Gone are the days of hard selling. Now you must concentrate on building relationships and that means offering some information that will help educate people on what you do and why it can benefit them.