---
title: Why I Recommend These Two Email Lists For Industrial Auction Campaigns
description: Industrial auctions are time-sensitive so you need marketing channels that can implement immediately to the right audience.  They two files work well.
---

[World Innovators Blog ](https://www.worldinnovators.com/blog)

# [Why I Recommend These Two Email Lists For Industrial Auction Campaigns](https://www.worldinnovators.com/blog/why-i-recommend-these-two-email-lists-for-industrial-auction-campaigns)

 Written by [Donna Peterson](https://www.worldinnovators.com/blog/author/donna-peterson) | Feb 11, 2020 4:26:11 PM

I recently had a client who had to explain to upper management why they work with World Innovators and why I recommend the sources I do. Here is the response I sent back that I thought might be of interest to other people.

<https://www.worldinnovators.com/world-innovators-blog/top-tips-for-improving-industrial-auction-marketing-0>

Details on why these sources must be part of your marketing strategy -

**[GV Business Database](https://www.worldinnovators.com/gv-business-executives)**

- On average we see above an 8% click-thru rate
- The database contains Worldwide records
- Every record is Double Opted-in
- All new registrants receive a “ Welcome” message asking specifically for permission to send them offers – Not just a check of a box or If they do not reply they are assumed to want to receive offers
- The file is fully Can-Spam and GDPR Compliant
- They maintain date/timestamp/originating opt-in location on every record

 

[Informa -](https://www.worldinnovators.com/informa-business-intelligence)

- Informa has become a media giant as a leading international event, intelligence (publications, online resources & database services), and scholarly research group. With products and offices operating in 30 countries around the globe, they have worldwide representation.
- The cost to attend a conference is $ 1995 +, so the information that the attendee reports is very accurate.
- The file also includes high priced newsletters and media services from Lloyds. Lloyds has been around since 1734 and known as the source of information in a variety of industries. -
- My contact at Informa was able to review a list of specific companies my client wanted to reach, pull them, and match the profile to other companies on their database.
- Informa offers these specialist buyers and decisions for data marketing purposes (postal, email, and programmatic). All records are scrutinized for quality and compliance for CAN-SPAM, CASL, GDPR, and any other local or regional regulations. We have vast compliance and legal teams to manage our international databases daily.
- To get the best response, they worked with me to create multi-blast or multi-channel packages to nurture the lead into becoming a bidder.

 

Why use [World Innovators](https://www.worldinnovators.com/world-innovators-blog/why-all-b2b-auction-companies-need-to-be-blogging) -

- Regularly sit down with publishers and conference companies to hear how they are keeping their files compliant and to see what is working.
- Attend marketing shows around the world on [direct marketing](http://www.nedma.org), [content marketing](https://www.contentmarketingconference.com/?promo=googcmc17b&isTracking=true&gclid=EAIaIQobChMI2N2B7PDJ5wIVC77ACh3V3wFgEAAYAiAAEgLzI_D_BwE), [inbound marketing](https://www.inbound.com/), B2B marketing.
- Attend industry specific shows in various industrial industries - manufacturing, biotechnology, pharmaceutical, metalworking, and food.
- World Innovators has been in the industry for almost 40 years and has significant volume discounts in place that the client receives.
- With years of knowledge and experience, World Innovators can put together combination packages to get the best results. A cohesive marketing campaign is crucial, especially when selling substantial, expensive assets.

 

If you would like to discuss your specific auction in detail, please feel free to call (860)-210-8088 or email me dpeterson@worldinnovators.com directly.

 

 

 

[View full post](https://www.worldinnovators.com/blog/why-i-recommend-these-two-email-lists-for-industrial-auction-campaigns)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Donna Peterson"
  },
  "dateModified" : "2026-04-10T16:31:56.086Z",
  "datePublished" : "2020-02-11T16:26:11Z",
  "headline" : "Why I Recommend These Two Email Lists For Industrial Auction Campaigns",
  "image" : {
    "@type" : "ImageObject",
    "height" : 200,
    "url" : "https://cdn2.hubspot.net/hubfs/12838/Why%20World%20Innovators%20for%20Industial%20Auctions-1.png",
    "width" : 400
  },
  "mainEntityOfPage" : "https://www.worldinnovators.com/blog/why-i-recommend-these-two-email-lists-for-industrial-auction-campaigns",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://www.worldinnovators.com/hubfs/New%20Logo%209-27-19-1.png",
      "width" : 73.39111
    },
    "name" : "Blog"
  }
}
```