| Audience | Third Party | Newsletter |
| Opt-in Subscribers | 15,443 | 22,722 |
| Average Open Rate | 17.56% | 19.87% |
| Average Click Rate | 2.45% | 4.78% |
| Job Functions | Third Party | Newsletter |
| Corporate Management | 3,115 | 4,628 |
| Production/Plant Management | 990 | 1,332 |
| Purchasing | 580 | 762 |
| R&D Chemist | 3,042 | 4,528 |
| Sales/ Marketing Management | 4,488 | 6,789 |
| Other | 3,228 | 4,683 |
| Grand Total | 15,443 | 22,722 |
| Business/Industry | Third Party | Newsletter |
| Adhesives/ Sealants Manufacturer | 456 | 632 |
| Architectural Coatings | 2,157 | 3,085 |
| Auto/ Auto Refinishing Coatings | 813 | 1,165 |
| Distributor | 1,049 | 1,460 |
| Equipment and Machinery | 602 | 890 |
| Marine Coatings | 383 | 539 |
| OEM/ Industrial Coatings | 1,996 | 2,933 |
| Others Coatings | 1,288 | 1,871 |
| Others Products | 712 | 990 |
| Raw Materials | 2,606 | 4,139 |
| Consultants/Academia (new) | 83 | 118 |
| Supplier: Packaging/Containers (new) | 8 | 11 |
| Others | 3,290 | 4,889 |
| Grand Total | 15,443 | 22,722 |
| World Region | Third Party | Newsletter |
| Africa | 437 | 509 |
| Asia | 3,670 | 4,404 |
| Australia | 77 | 127 |
| Central America | 46 | 52 |
| Europe | 1,839 | 2,612 |
| Middle East | 506 | 588 |
| North America | 7,869 | 12,382 |
| Pacific | 133 | 170 |
| South America | 512 | 626 |
| Undisclosed | 354 | 1,252 |
| Grand Total | 15,443 | 22,722 |
