You need to have a strategic marketing plan-
Example 1: An email blast is sent and then a postal piece only to the people who clicked. To get this promotion done on time we have to work backwards to figure out the best time to send the email, while giving us a enough time to send out the postal promotion. This saves on postal costs and increased registrants.
Example 2: Email blast is sent and using Opens or Clicks on the promotion, set up an Audience Extension/Programmatic Program (banners on sites they are on) to run 1 month before the registration deadline.
Everyone is short on TIME. Asking Executive to take time out of the office is a large request. You need to show them the value of your program with your marketing. It can not just be a one off promotion. You have to give them details on different channels so they can determine that they just have to attend this program.
"I had the pleasure of working with Donna Peterson to promote Executive Education programs at a renowned University in the Boston area. Donna's expertise in reaching very targeted audiences for print and digital marketing campaigns made her an invaluable partner to work with.
Donna’s exemplary work ethic and ability to effectively multitask enabled her to accomplish more in a single year than most would in three. Donna is a leader in her field and is always looking for ways to make marketing campaigns more innovative and effective. She always makes me feel like my projects are her highest priority despite having numerous clients and projects occurring simultaneously.
Donna is as good a person as she is great to work with. I consider myself fortunate to have had a chance to work with her for several years. She is an invaluable extension of our marketing team and our campaigns would not have been as successful without her insights and expertise."
- Alexandra Robbins
"Donna is extremely professional and very intelligent when it comes to business strategy and marketing. I can always count on Donna when I need assistance in marketing my industry specific events. Due to her promptness, detail-oriented personality and experience, Donna has helped me succeed in every project that she has assisted me with. She is a pleasure to work with and I highly recommend that you take the opportunity to work with her in the future."
- Sarah Kilburne, EquipNet