Industrial Manufacturing Marketing

Whether you are selling Metalworking Equipment or Pharmaceutical Manufacturing Equipment, we understand the importance in finding marketing channels that can be very selectable to reach people interested in the equipment you are trying to sell.

  1. Longer Sales Cycle
  2. Get Financing Together
  3. Delivery Logistics

Your business and equipment is unique, so we tailor a recommendation to meet your marketing goals.

Request a Complimentary  Recommendation

Industrial worker cutting and welding metal with many sharp sparks
Sources for B2B Auctions

Targeting

Tell us -

  • Details about your program
  • Who should attend

Why they should attend -

  • For credit
  • To advance their career
  • Stay current with new policies
    Find Your Target Audience

B2B Auction Marketing Strategy

Tactics

For each campaign we consider - 

  • Email
  • Postal
  • Display Ads
  • Blog creation
  • Social posting

To reach the executives where they are reviewing materials.

Our experience, across many industrial sectors, gives us the opportunity to gather first hand intelligence from a huge variety of media.

Services to Help You

Marketing a B2B Auction is Time Sensitive

Timing

You need to have a strategic marketing plan-

Example 1: An email blast is sent and then a postal piece only to the people who clicked. To get this promotion done on time we have to work backwards to figure out the best time to send the email, while giving us a enough time to send out the postal promotion. This saves on postal costs and increased registrants. 

Example 2: Email blast is sent and using Opens or Clicks on the promotion, set up an Audience Extension/Programmatic Program (banners on sites they are on) to run 1 month before the registration deadline.

Complimentary Recommendation

  • Scientists need microscope in laboratory-1
  • Manufacturing industry via Email List, Postal List, Banners modern computer mashines-1
  • Reach Engineers via Email List, Postal List, Banner
  • Mechanical Engineers for Direct Marketing campaign-1

How to find the people who will want to purchase your equipment.

Everyone is short on TIME.  You need to show them the value of your equipment on how it will make their facility run more efficiently.  It can not just be a one-off promotion.   You have to give them details on different channels so they can conclude that this is a piece of equipment they can not live without.

Request Sample Recommendation

 

KIND WORDS FROM OUR CLIENTS -

"I had the pleasure of working with Donna Peterson to promote Executive Education programs at a renowned University in the Boston area. Donna's expertise in reaching very targeted audiences for print and digital marketing campaigns made her an invaluable partner to work with. 

Donna’s exemplary work ethic and ability to effectively multitask enabled her to accomplish more in a single year than most would in three. Donna is a leader in her field and is always looking for ways to make marketing campaigns more innovative and effective. She always makes me feel like my projects are her highest priority despite having numerous clients and projects occurring simultaneously. 

Donna is as good a person as she is great to work with. I consider myself fortunate to have had a chance to work with her for several years. She is an invaluable extension of our marketing team and our campaigns would not have been as successful without her insights and expertise."

- Alexandra Robbins

 

"Donna is extremely professional and very intelligent when it comes to business strategy and marketing. I can always count on Donna when I need assistance in marketing my industry specific events. Due to her promptness, detail-oriented personality and experience, Donna has helped me succeed in every project that she has assisted me with. She is a pleasure to work with and I highly recommend that you take the opportunity to work with her in the future.

- Sarah Kilburne, EquipNet

 

 

Auction Blog Posts