Overdrive Magazine

Email addresses of subscribers and recipients of Overdrive magazine, who own one or more trucks and operates at least one of them personally. They also contract to major carriers.

64.092  Emails   $325/M *

99,069  Postal    $150/M

*Transmission $75/M

 

 

 

 

 

Gender:
   Female 7,632 +15.00
   Male 46,140 +15.00
Title:
   Independent owner/operator 186 +20.00
   Leased owner/operator 1,325 +20.00
   Small fleet owner 77 +20.00
   Company driver 12 +20.00
   Owner operator with authority with hire 45,787 +20.00
   Owner operator not for hire 495 +20.00
Trucks owned:
   500+ 4 +25.00
   100-499 9 +25.00
   25-99 15 +25.00
   10-24 246 +25.00
   5-9 3,239 +25.00
   2-4 10,632 +25.00
   1 14,833 +25.00
Vehicles owned:
   500+ 9 +25.00
   100-499 40 +25.00
   25-99 250 +25.00
   10-24 3,248 +25.00
   5-9 8,245 +25.00
   2-4 13,097 +25.00
   1 7,669 +25.00
Age of trucks:
   Less Than 1 Year 552 +25.00
   1-2 Years 1,158 +25.00
   3-5 Years 5,687 +25.00
   6-8 Years 5,329 +25.00
   9+ Years 11,001 +25.00
Buy another truck:
   0-12 Months 7,368 +25.00
   13-18 Months 2,573 +25.00
   19 Months+ 12,272 +25.00
   Within 2 Years 762 +25.00
   Within 3 Years 2,963 +25.00
New truck purchase:
   Buy A New Truck 7,067 +25.00
   Lease A New Truck 399 +25.00
   Buy A Used Truck 18,052 +25.00
   Lease A Used Truck 354 +25.00
Primary business:
   Bulk Petroleum/Chemicals 2,273 +20.00
   Construction/Excavating 7,443 +20.00
   Flatbed 2,725 +20.00
   General Freights 22,070 +20.00
   Manufacturing/Processing 586 +20.00
   Refrigeration/Frozen Goods 7,337 +20.00
   Retail Or Wholesale Delivery 1,901 +20.00
   Waste Materials/Recyclable 1,907 +20.00
   Bus fleets 439 +20.00
   Government 149 +20.00
   Other 1,479 +20.00
Type of trailer:
   Dry Van 1,568 +25.00
   Flatbed/Platform 1,299 +25.00
   Refrigerated 911 +25.00
   Lowbed/Drop Frame 480 +25.00
   Tank 405 +25.00
   Dump 590 +25.00
   Specialized 307 +25.00
   Livestock 148 +25.00
   Other 716 +25.00
Trucks:
   Freightliner 7,021 +25.00
   Navistar/International 3,144 +25.00
   Kenworth 4,481 +25.00
   Mack 1,229 +25.00
   Peterbilt 6,474 +25.00
   Sterling 371 +25.00
   Volvo 2,101 +25.00
   Western Star 552 +25.00
   Other 2,152 +25.00
Engines:
   Caterpillar 6,114 +25.00
   Cummins 3,696 +25.00
   Detriot Diesel 2,658 +25.00
   Maxxforce 85 +25.00
   Mack 461 +25.00
   Mercedes 137 +25.00
   Volvo 299 +25.00
   Other 740 +25.00
Trailer:
   Benson 102 +25.00
   Doonan 83 +25.00
   Dorsey 390 +25.00
   East 347 +25.00
   Featherline 101 +25.00
   Fontaine 441 +25.00
   Fruehauf 605 +25.00
   Great Dane 1,082 +25.00
   Hyundai 91 +25.00
   Liddell 10 +25.00
   Pines 13 +25.00
   Ravens 203 +25.00
   Reinke 44 +25.00
   Stoughton 136 +25.00
   Trail King 217 +25.00
   Trailmobile 200 +25.00
   Transcraft 337 +25.00
   Utility 712 +25.00
   Wabash 239 +25.00
   Wilson 319 +25.00
   Other 2,639 +25.00
Tires:
   Bf Goodrich 823 +25.00
   Bridgestone 2,083 +25.00
   Continental 330 +25.00
   Dunlop 252 +25.00
   Firestone 315 +25.00
   General 227 +25.00
   Goodyear 890 +25.00
   Hankook 147 +25.00
   Kelly/Springfield 164 +25.00
   Kumho 89 +25.00
   Michelin 1,070 +25.00
   Ohtsu 44 +25.00
   Toyo 258 +25.00
   Yokohama 344 +25.00
   Other 231 +25.00
Oils:
   76 Guardoll 1,391 +25.00
   Castrol 154 +25.00
   Chevron 23 +25.00
   Citgo 96 +25.00
   Conoco 217 +25.00
   Exxon 5,088 +25.00
   Kendall 80 +25.00
   Mobil 171 +25.00
   Pennzoil 2,177 +25.00
   Phillips 61 +25.00
   Shell 160 +25.00
   Texaco 83 +25.00
   Valvoline 18 +25.00
   Other 1,606 +25.00
Truck class:
   1-2 41 +25.00
   3-4-5 148 +25.00
   6 2,704 +25.00
   7 3,154 +25.00
   8 47,480 +25.00
   Trailers 22,474 +25.00
   Pickup Trucks 14,406 +25.00
   Other 941 +25.00
Type of driving:
   Long Haul 2,742 +25.00
   Short Haul 3,132 +25.00
   Local 1,314 +25.00
Where purchase replacement parts:
   Truck Dealer 2,378 +25.00
   Independent SVC-Repair Shop 353 +25.00
   Truck Stop 15 +25.00
   Parts Distributor 253 +25.00
   Retailer 100 +25.00
   Other 21 +25.00
Style of current truck:
   Aerodynamic 2,030 +25.00
   Classic 3,828 +25.00
Additives:
   FPPF 398 +25.00
   Gold Eagle 110 +25.00
   Howes 1,423 +25.00
   Lucas 2,749 +25.00
   Power Service 1,428 +25.00
   U.S. Lube 115 +25.00
Trucking software:
   Financial/Business/Accounting 1,137 +25.00
   Fuel Optimization/Taxes 263 +25.00
   GPS 1,576 +25.00
   Log Books 1,174 +25.00
   Load Management 232 +25.00
   Maintenance Schedules 450 +25.00
   Routing 775 +25.00
   Settlement Reconciliation 194 +25.00
   Other 1,559 +25.00
Miles driven:
   Less Than 25K 455 +25.00
   25K-50K 628 +25.00
   50K-75K 949 +25.00
   75K-100K 1,462 +25.00
   100K-125K 1,223 +25.00
   125K+ 910 +25.00
Years in industry:
   5 or less 295 +25.00
   6-10 470 +25.00
   11-15 575 +25.00
   16-20 694 +25.00
   21-25 698 +25.00
   26-30 896 +25.00
   31+ 2,041 +25.00
Payment:
   Per Mile 1,809 +25.00
   Percent Of Revenue 2,260 +25.00
   Per Hour 473 +25.00
Engine horsepower:
   200-250 131 +25.00
   251-300 137 +25.00
   301-350 267 +25.00
   351-400 500 +25.00
   401-450 1,119 +25.00
   451-500 1,752 +25.00
   501-550 1,143 +25.00
   551-600 513 +25.00
Oil change frequency:
   2-5K 389 +25.00
   5-10K 1,092 +25.00
   10-15K 2,619 +25.00
   15-20K 903 +25.00
   20-25K 269 +25.00
   25K+ 277 +25.00
Influence brand purchase:
   Durability 3,003 +25.00
   Fuel Economy 315 +25.00
   Nationwide Availability 172 +25.00
   Price 981 +25.00
   Reputation 401 +25.00
Marital status:
   Married 4,666 +25.00
   Divorced 447 +25.00
   Single 516 +25.00
Age:
   Less than 35 256 +25.00
   35-54 2,162 +25.00
Have satellite radio:
   Yes 2,845 +25.00
   No 2,774 +25.00
Education level:
   Graduate Degree 257 +25.00
   Bachelor's Degree 415 +25.00
   Associate/Tech Degree 1,550 +25.00
   High School Degree 2,992 +25.00
Income level:
   Less than 20K 191 $325.00
   20K-29K 230 $325.00
   30K-39K 363 $325.00
   40K-49K 496 $325.00
   50K-59K 569 $325.00
   60K-69K 414 $325.00
   70K-79K 390 $325.00
   80K-89K 381 $325.00
   90K-99K 326 $325.00
   100K or more 1,740 $325.00
Factors in trucks:
   Price 3,302 +25.00
   Engine Power 3,293 +25.00
   Durable/Reliable 2,829 +25.00
   Engine Brand 3,368 +25.00
   Maintenance/Economical 2,169 +25.00
   Brand/Truck Make 3,681 +25.00
   Looks/Style 2,101 +25.00
   Parts Availability 2,148 +25.00
   Fuel Usage 2,841 +25.00
   Warranty 1,748 +25.00
   Comfort/Space 2,655 +25.00
   Resale Value 2,160 +25.00
   Equipment 1,659 +25.00
   Specifications 1,773 +25.00
   Safety 1,333 +25.00
   Dealer 1,414 +25.00
   Financing 1,066 +25.00
   Truck Availability 757 +25.00
   Other 125 +25.00
Job benefits:
   Home Time 3,148 +25.00
   Weekly Supplement 2,509 +25.00
   Fuel Surcharge 2,563 +25.00
   Mileage 1,721 +25.00
   Company Paid Fees, Plates 1,039 +25.00
   Performance Bonus 680 +25.00
   Other Bonus 341 +25.00
   Expense Account 258 +25.00
   Detention Pay 1,372 +25.00
   Stop Pay 1,158 +25.00
   Direct Deposit 1,013 +25.00
   Medical Insurance 928 +25.00
   Disability Insurance 548 +25.00
   Dental Insurance 539 +25.00
   Other 1,058 +25.00
Interests:
   Audiobooks 981 +25.00
   NASCAR 2,240 +25.00
   Fishing 2,031 +25.00
   Hunting 1,611 +25.00
   Outdoor Magazines 733 +25.00
   Work boots 3,082 +25.00
   Enjoy truck customizing 1,615 +25.00
Cell phone providers:
   AT&T/Cingular 1,635 +25.00
   Nextel 397 +25.00
   Sprint 681 +25.00
   T-Mobile 137 +25.00
   Verizon 2,451 +25.00
   Other 791 +25.00
Truck stop used:
   Ambest 204 +25.00
   All American 29 +25.00
   Bosselmens 211 +25.00
   Flying J 2,347 +25.00
   Independently Owned 1,334 +25.00
   Love's Travel Center 1,539 +25.00
   Petro 1,748 +25.00
   Pilot 1,610 +25.00
   Roadys 48 +25.00
   SAPP Brothers 239 +25.00
   TA 1,575 +25.00
   Other 822 +25.00
   Wilco 311 +25.00
Credit/money payment:
   ATM 680 +25.00
   Comdata 1,022 +25.00
   Discover 479 +25.00
   EFS 193 +25.00
   Gas Credit Card 278 +25.00
   Mastercard 1,405 +25.00
   Natso 98 +25.00
   TAB 114 +25.00
   TCH 190 +25.00
   T-Chek 308 +25.00
   Visa 2,454 +25.00
   FleetCor 62 +25.00
   Fleet on e 301 +25.00
   Other 593 +25.00
   American Express 457 +25.00
   CCIS 6 +25.00
   Western Union 16 +25.00
   Multi service 29 +25.00
   Pacific pride 27 +25.00
   Voyager 15 +25.00
   Wright express 65 +25.00
Top 3 factors truck:
   Cleanliness 2,868 +25.00
   Fuel Price 3,728 +25.00
   Food 1,236 +25.00
   Parking 2,024 +25.00
   Location 1,516 +25.00
   Prices 771 +25.00
   Service 448 +25.00
   Accessibility 2,609 +25.00
   Customer Service 767 +25.00
   Convenience 21 +25.00
   Showers 1,398 +25.00
   Security 765 +25.00
   Availability 846 +25.00
   Loyalty or Incentive Program 567 +25.00
   WiFi Access 115 +25.00
Next truck style:
   Aerodynamic 2,676 +25.00
   Classic 3,237 +25.00

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