| Annual Budget: |
| Under 1MM |
2,258 |
+15.00 |
| 1MM and over |
543 |
+15.00 |
| Annual sales volume: |
| Less than 500K |
1,918 |
+15.00 |
| 500K-1MM |
6,404 |
+15.00 |
| 1MM-5MM |
2,024 |
+15.00 |
| 5MM-10MM |
766 |
+15.00 |
| 10MM-50MM |
832 |
+15.00 |
| 50MM-100MM |
441 |
+15.00 |
| 100MM-500MM |
521 |
+15.00 |
| 500MM+ |
156 |
|
| Business/Industry Type: |
| Creative Services/Agencies |
9,686 |
+15.00 |
| Manufacturer |
4,140 |
+15.00 |
| Financial services |
3,640 |
+15.00 |
| Technology |
3,586 |
+15.00 |
| Retailer |
3,120 |
+15.00 |
| Retailer/wholesale/dist |
2,606 |
+15.00 |
| Online/virtual merchant |
2,317 |
+15.00 |
| Non profit |
2,736 |
+15.00 |
| Publisher |
2,174 |
+15.00 |
| Non financial services |
2,112 |
+15.00 |
| Wholesale/distributor |
1,502 |
+15.00 |
| Direct merchant/cataloger |
1,473 |
+15.00 |
| Real estate |
1,311 |
+15.00 |
| Do not qualify |
919 |
+15.00 |
| List professional |
824 |
+15.00 |
| Utilities |
194 |
+15.00 |
| Other |
4,175 |
+15.00 |
| Employee size: |
| 1 to 4 |
3,777 |
+15.00 |
| 5 to 9 |
1,425 |
+15.00 |
| 10 to 19 |
2,733 |
+15.00 |
| 20-49 |
673 |
+15.00 |
| 50-99 |
592 |
+15.00 |
| 100-249 |
600 |
+15.00 |
| 250-499 |
223 |
+15.00 |
| 500-999 |
273 |
+15.00 |
| 1,000-4,999 |
420 |
+15.00 |
| Gender: |
| Male |
27,120 |
+15.00 |
| Female |
20,544 |
+15.00 |
| Job function: |
| Marketing/sales management |
16,125 |
+15.00 |
| Business management |
14,479 |
+15.00 |
| Creative services: copy/de |
5,417 |
+15.00 |
| Other |
2,521 |
+15.00 |
| Operations/fulfillment/inv |
1,620 |
+15.00 |
| IT/E-commerce management/w |
1,558 |
+15.00 |
| Database/audience develpment |
833 |
+15.00 |
| Marketing channel: |
| Internet marketing |
3,450 |
+15.00 |
| Email marketing |
3,232 |
+15.00 |
| Direct mail |
2,834 |
+15.00 |
| Social media |
2,309 |
+15.00 |
| Business-to-business |
1,556 |
+15.00 |
| Search/SEO/SEM |
1,189 |
+15.00 |
| Mobile |
1,148 |
+15.00 |
| Telemarketing |
1,175 |
+15.00 |
| Catalog |
1,090 |
+15.00 |
| Consumer |
1,073 |
+15.00 |
| Insert media |
806 |
+15.00 |
| International/multicultural |
776 |
+15.00 |
| DRTV |
233 |
+15.00 |
| None of the above |
156 |
+15.00 |
| Marketing expenditures: |
| Under 100,000 |
1,498 |
+15.00 |
| 100,000-499,999 |
571 |
+15.00 |
| 500,000-999,999 |
203 |
+15.00 |
| 1 million-4,999,999 |
294 |
+15.00 |
| Over 5 million |
250 |
+15.00 |
| Purchase authority: |
| Authorize/approve purchase |
3,891 |
+15.00 |
| Recommend/specify purchase |
1,616 |
+15.00 |
| No purchasing authority |
572 |
+15.00 |
| Products specified: |
| Email services |
1,949 |
+15.00 |
| Printing/lettershops |
1,887 |
+15.00 |
| Lists |
1,863 |
+15.00 |
| Internet services |
1,773 |
+15.00 |
| Envelopes/paper/packaging |
1,627 |
+15.00 |
| Database marketing service |
1,476 |
+15.00 |
| Fulfillment |
1,443 |
+15.00 |
| Software |
1,426 |
+15.00 |
| Social media |
1,299 |
+15.00 |
| Insert media |
1,171 |
+15.00 |
| Telemarketing/contact cent |
1,099 |
+15.00 |
| Delivery services |
986 |
+15.00 |
| Mobile |
838 |
+15.00 |
| Search/SEO/SEM |
872 |
+15.00 |
| Ecommerce services |
791 |
+15.00 |
| International services |
700 |
+15.00 |
| CRM/lead management |
545 |
+15.00 |
| DRTV |
477 |
+15.00 |
| None of the above |
341 |
+15.00 |
(*) Transmission fee, 95.00/M.
