The Economist is read by more of the world’s political and business leaders than any other magazine. Subscribers are pioneers, catalysts, and ambitious builders of companies. Respected as “ideas people” within their organizations, they bring new concepts to life through decisive leadership. Readers cite the magazine’s accurate, incisive writing and its lack of partisanship as reasons for subscribing and renewing.
Propensity to spend is backed by recent research:
- $1,666,404 Average Household Net Worth
- $172,313 Average Personal Income
- $249,867 Average Household Income
- 75% say they enjoy owning quality things
- 74% will pay more for a product that saves time
- 79% say they are always looking for new ideas and opportunity
- 91% took at least 1 return trip last year, 61% took more than six
- 79% participate in a sport
Successful individuals who hold leadership positions in major corporations and organizations:
- 75% Are considered experts in their field
- 35% Senior Management, 13% C-suite executives
- 44% Work for a market leading company
- 40% Involved in problem solving for other departments
- 81% Spend time thinking about how things could be improved at work
- 91% Are open to ideas that may change the way they think
- 56% Influence corporate strategy for their own or other companies
- 72% Think of themselves as creative
- 46% Involved in IT purchasing decisions at work
- 32% Use the internet for business, 59% review products online
Wielding a combined net worth of over $1 trillion, this influential audience has a tremendous impact on sales in all upscale sectors including luxury goods, financial, lifestyle, travel, and B-to-B markets.
