WI Marketing Blog

Connect with your Natural / Wellness Audience Through Social Media

Jul 16, 2018 7:29:29 PM / by Donna Peterson

Social Media is huge no matter what industry you are in.   The engagement and traffic generated from social media can impact how you connect your audience to your product/service.  If you struggle with Social Media for your company/practice read the rest of this blog and checkout this Social Media Checklist.

marketing for wellness / natural companies

LinkedIn reports 467 million registered members, Facebook has 2.19 Billion monthly active users. Instagram now boasts more than 500 million monthly active users. That’s a huge pool of prospective customers for anyone operating in almost any business.

Not only are people registered, but they are actively engaged, too. Since I am sure you only have a certain amount of time/money to handle your Social Media Marketing you must first determine which channels your audience is on. Once you have that information focus your efforts on those channels by creating a cohesive strategic approach. 

Are you making the most of this opportunity?

Whether you’re new to Social Media or have been a raving fan for years, Here are just a few hints and tips to help you get the most from your social marketing experience.

Pure Herbs

1. Create a Quality Profile

If you were heading out to a face-to-face networking event you would probably do a few quick checks before you left your office, including: Am I dressed appropriately? Have I got business cards? You might also have practiced how you will introduce yourself and your services to new people.

In the online world, these things are taken care of by your profile. So make sure you optimize your profile for SEO.

Put a note in your schedule right now to review your social profile every month. This only needs to take a few minutes; here’s your quick checklist:

  • Is my photograph up to date and appropriate?
  • Are my contact details up to date?
  • Is my profile description accurate and reflective of how I help people?
  • Finally, check your connections list for new prospects and clients, and send invitations to any that are missing.

 

2. Interact With Your Specific Wellness Area

Online networking shouldn’t be any different to real-world networking. At a face-to-face event, if you’re standing in the corner just watching people from a distance, you won’t make any meaningful connections or generate opportunities for new business. Online networking is no different.

Natural fitness marketing

Getting involved doesn’t mean commenting on everything you see, nor does it have to be overly time-consuming. Once you understand your target audience and what information they are looking for you will know what to respond to and what not to. VERY IMPORTANT - when you are responding, commenting and/or forwarding make sure you are authentic with your actions.   Only comment if you are interested or have something to say. Get this right and your expertise will naturally shine through, like Adam Connell of Blogging Wizard shows us: (click here for full blog).

Set time aside each day to check your newsfeed – look at what’s being shared in your network. Comment if you have something meaningful to add to the conversation, or simply like and/or share articles as appropriate. Your peers will always appreciate any exposure you can help them achieve!

3. Reach New People

If you only connect with your current customers and prospects you’ll be seriously limiting your reach on any social channel. Joining relevant groups and getting involved in the conversations that are happening is a great way to extend your network.

juice+ powder

If you’ve engaged with someone in a group who you want to add to your network, send them an invitation with a personal message. This last part is important. Standard ‘I want to connect with you’ messages are a turn-off for many people – they show no effort or added value. Try something personal, such as:

Hi XXX (please use the person’s name – remember we're making this personal)
You made some great comments in XX group today – I really think we’re on the same page regarding XX. I wrote an article recently that may be of interest; you can find it here {add link}.  or  I see we have XX number of mutual connections and I think it would be interesting for use to share tips and ideas.

It would be great to keep in touch; would you like to connect?

Regards
Your name

(Also if you have any mutual connections I usually mention that because it gives your connection more validity.)

One last point on groups – think about which groups your prospective customers are in, not just your industry peers. Take my network, for example; I’m not just looking to connect with other marketing professionals, I want to speak to business owners, marketing managers and manufactures to name just a few – so it’s important that I’m involved in conversations that matter to them.

Have a Successful Inbound Marketing Campaign

4. Post Things That Will Resonate With Your Target Audience 

Networking isn’t a spectator sport. You have to be prepared to put your voice out there. What’s your specialty area? What do you know that will help other people? Answering these two questions will help you work out what to write about. Example everyday I try to post information that clients have asked me about during the day. 

mindful marketing

This does two things. Firstly, you’re helping people by answering their challenging questions? Secondly, you get to showcase your expertise without selling. *** KEY without selling.

Once you start doing that you will be able to set up a strategy to help you make new connections and nurture them into SQLs.

If writing isn’t your forte, you can always find great copywriters who’ll turn your ideas into articles. This doesn’t have to be a huge investment, but price will vary depending on the technical nature of what you are discussing, the experience of the writer and quality of the work, and the length of your article.

One key point to remember is you are sharing, not selling. To build a strong relationship you first have to give before you ask for something in return. Your articles should inform before asking for a sale. I usually take the conversation off the social media platform before I pitch the client on helping them with their marketing.

5. Privacy and settings

This is a simple step to ensure your settings are optimal for growing your linkedIn network and not engulfing yourself in information overload.

10 Linkedin Publishing Tips: We Analyzed 3000 LinkedIn Blog Posts - by Paul Shapiro.

Check your profile settings. It only takes a few minutes and will help you and your network.

Go to your profile picture and select ‘Privacy’ and ‘Settings’ from the menu. Look through each tab and check that the settings are appropriate. Some key points to look out for:

  • Profile privacy – how much do you want to share with people outside your network?
  • Sharing profile edits – if you’re going to be doing lots of updates I recommend turning this off; your network doesn’t want to know every time you update your picture (especially if you’re trying out a few!).
  • Email frequency – don’t get bogged down in lots of emails, you can change your settings to get weekly digests if you prefer.

Conclusion To Start Social Media Success

As your connections grow in number and strength you will have a huge resource to call on to market your natural products and services to.

Your network may not buy from you directly – but they will certainly increase the reach of your next promotion.

These are just  few of the ways to increase the value and strength of your network through Social Media. If you would like to discuss ways to dovetail your social media marketing with your marketing strategy, give me a call. You can reach me, Donna Peterson, on +1 860-210-8088 or email dpeterson@worldinnovators.com.

 

 

 

Topics: Multichannel Marketing Campaigns, strategy, social media, "natural products", wellness practitioners

Donna Peterson

Written by Donna Peterson

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.