WI Marketing Blog

BtoB Marketing & Sales Teams Must Work Together

Oct 12, 2016 12:28:57 PM / by Donna Peterson posted in B2B, B2B Marketing, Analytics

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Marketing cannot be paid for without sales. Leads and sales are not generated without marketing. Classic chicken and egg situation. So which is the priority and who’s voice should be heard above all others?

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Analyzing Results to Improve ROI

Mar 2, 2016 8:15:00 PM / by Donna Peterson posted in B2B Marketing, Analytics

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“Insanity: doing the same thing over and over again and expecting different results.”

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.