World Innovators B2B Marketing Blog

BtoB Marketing & Sales Teams Must Work Together

BtoB Marketing & Sales Teams Must Work Together

Marketing cannot be paid for without sales. Leads and sales are not generated without marketing. Classic chicken and egg situation. So which is the priority and who’s voice should be heard above all others?

Analyzing Results to Improve ROI

Analyzing Results to Improve ROI

“Insanity: doing the same thing over and over again and expecting different results.”

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.