I honestly can’t believe the holiday season is already here, making 2019 feel like the quickest year yet. That’s why, in our fast-paced lives, Thanksgiving is a great time to sit back and really think about the things you are truly thankful for. As I sit here, I can’t help but feel blessed with the people and life around me, including the continued success of World Innovators as a family business.
Many B2B manufacturers struggle with making their businesses appear interesting or inviting to particular segments of their target audience. More often than not, the industrial products these companies produce (ball bearings, shipping containers, cnc, lathes. . ) do not just sell themselves; they need a little oomph!
Very few industrial manufacturing businesses rely on a single source for marketing leads. Most of us will look to at least 4 or more platforms to engage with prospects - Print | Email | Digital Banners | Social. You must get a good understanding our your Target Audience so you create content they will resonate with and place it where they are.
With the advent and proliferation of Online and Email marketing and advertising, many traditional mail marketers may feel neglected by those in favor of new technology. But the tried and true direct mail is not dead, not even close. Take a look at the innovative, technology company that uses direct mail and why they still do.