WI Marketing Blog

Industrial Manufacturing Marketing - How To Do It All

Feb 25, 2018 7:23:00 PM / by Donna Peterson posted in B2B Specific Niche Industries, B2B Marketing

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Many B2B manufacturers struggle with making their businesses appear interesting or inviting to particular segments of their target audience.  More often than not, the industrial products these companies produce (ball bearings, shipping containers, cnc, lathes. . ) do not just sell themselves; they need a little oomph!

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Improving Your Industrial Marketing Results With Multi-Channel Campaigns.

Feb 18, 2018 6:45:00 PM / by Donna Peterson posted in B2B Specific Niche Industries, Multichannel Marketing Campaigns, b2b company

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Very few industrial manufacturing businesses rely on a single source for marketing leads. Most of us will look to at least 4 or more platforms to engage with prospects - Print | Email | Digital Banners | Social.  You must get a good understanding our your Target Audience so you create content they will resonate with and place it where they are.

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Direct Mail Isn't Dead...Not Even Close

May 27, 2015 1:06:48 PM / by Donna Peterson posted in Database, Digital Marketing, List Acquisition, B2B Specific Niche Industries, Email Marketing, B2B Marketing

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With the advent and proliferation of Online and Email marketing and advertising, many traditional mail marketers may feel neglected by those in favor of new technology. But the tried and true direct mail is not dead, not even close. Take a look at the innovative, technology company that uses direct mail and why they still do.

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Increase ROI by using Targeted Biotechnology Email Lists

Jan 23, 2014 6:22:00 AM / by Donna Peterson posted in B2B, List Acquisition, B2B Specific Niche Industries

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You can increase your ROI by using Biotechnology Email lists that target the best audience for your offer. 

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.