WI Marketing Blog

Use Social to Create Meaningful Connections with Your Customers

Jun 15, 2018 2:17:32 PM / by Donna Peterson posted in Calls to Action, social media, B2C, customers, connections, Facebook, awareness, buyer journey


Anyone who has followed our blogs for a while will know that we’re fans of social media. We’ve helped clients build social campaigns that have led to an increase in business leads and sales. However, not all social campaigns are created equal.

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5 Steps to a Direct Marketing/Social Campaign

May 31, 2018 3:47:51 PM / by Haley Pesce posted in B2B, Database, List Acquisition, Email Marketing, B2B Marketing, competition, SMART goals, b2b social media, budget, B2C, Community


Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.