WI Marketing Blog

Use Social to Create Meaningful Connections with Your Customers

Jun 15, 2018 2:17:32 PM / by Donna Peterson posted in Calls to Action, social media, B2C, customers, connections, Facebook, awareness, buyer journey

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Anyone who has followed our blogs for a while will know that we’re fans of social media. We’ve helped clients build social campaigns that have led to an increase in business leads and sales. However, not all social campaigns are created equal.

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Increase Your B2B Email Response Rate

Jan 31, 2018 6:45:00 PM / by Donna Peterson posted in Email Marketing, B2B Marketing, Calls to Action, direct marketing, email lists

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B2B Email Marketing - How to Improve your Response Rate

 

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B2B Marketing Trends for 2018

Jan 29, 2018 2:01:55 PM / by Donna Peterson posted in B2B, B2B Marketing, Creative, Calls to Action, artificial intelligence, interactivity, emotional engagement, GDPR

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Below are some of the most important trends to know in B2B Marketing for 2018-

1. Automation

The advancement of AI (Artificial Intelligence) and it's use in marketing is picking up speed. From chatbots that 'sound' almost human to segmentation based on past activity, AI is one to watch in 2018.

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Call to action by channel

Apr 8, 2016 1:35:00 PM / by Donna Peterson posted in B2B Marketing, Calls to Action

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After your headline, your call to action is possibly the most critical element of your campaign.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.