World Innovators B2B Marketing Blog

Use Social to Create Meaningful Connections with Your Customers

Use Social to Create Meaningful Connections with Your Customers

Anyone who has followed our blogs for a while will know that we’re fans of social media. We’ve helped clients build social campaigns that have led to an increase in business leads and sales. However, not all social campaigns are created equal.

Increase Your B2B Email Response Rate

Increase Your B2B Email Response Rate

B2B Email Marketing - How to Improve your Response Rate

 

B2B Marketing Trends for 2018

B2B Marketing Trends for 2018

Below are some of the most important trends to know in B2B Marketing for 2018-

1. Automation

The advancement of AI (Artificial Intelligence) and it's use in marketing is picking up speed. From chatbots that 'sound' almost human to segmentation based on past activity, AI is one to watch in 2018.

Call to action by channel

Call to action by channel

After your headline, your call to action is possibly the most critical element of your campaign.

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.