WI Marketing Blog

B2B Marketing Trends for 2018

Jan 29, 2018 2:01:55 PM / by Donna Peterson posted in B2B, B2B Marketing, Creative, Calls to Action, artificial intelligence, interactivity, emotional engagement, GDPR

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Below are some of the most important trends to know in B2B Marketing for 2018-

1. Automation

The advancement of AI (Artificial Intelligence) and it's use in marketing is picking up speed. From chatbots that 'sound' almost human to segmentation based on past activity, AI is one to watch in 2018.

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Mobile responsive B-to-B marketing creative -  What's your customer seeing?

Mar 20, 2017 3:30:00 PM / by Donna Peterson posted in Creative

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There’s no question - mobile does matter

When you’re connecting with your customers and prospects you have to do it on their terms. If they choose to check emails when they’re commuting to the office, or standing in-line for their coffee you need to be there.

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Do you want visitors to your site and registrants to your auction?

Nov 17, 2016 10:55:53 AM / by Donna Peterson posted in B2B, Database, List Acquisition, B2B Marketing, Auction, Target Audience, Creative

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Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them.

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Top Tips for Highly Responsive B2B Creative

Feb 22, 2016 3:24:07 PM / by Donna Peterson posted in B2B, Creative

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What’s in it for me?

All great marketing thinks from the customer’s perspective. Everything should start with the benefits, will you help your customers by:

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.