The advancement of AI (Artificial Intelligence) and it's use in marketing is picking up speed. From chatbots that 'sound' almost human to segmentation based on past activity, AI is one to watch in 2018.
When you’re connecting with your customers and prospects you have to do it on their terms. If they choose to check emails when they’re commuting to the office, or standing in-line for their coffee you need to be there.
Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them.