WI Marketing Blog

5 Steps to a Direct Marketing/Social Campaign

May 31, 2018 3:47:51 PM / by Haley Pesce posted in B2B, Database, List Acquisition, Email Marketing, B2B Marketing, competition, SMART goals, b2b social media, budget, B2C, Community

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Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

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Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

Jan 19, 2018 10:52:13 AM / by Donna Peterson posted in B2B, Database, Email Marketing, Direct Mail, Grow House List, email lists, postal lists

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GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

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Do you want visitors to your site and registrants to your auction?

Nov 17, 2016 10:55:53 AM / by Donna Peterson posted in B2B, Database, List Acquisition, B2B Marketing, Auction, Target Audience, Creative

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Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them.

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Growing Your Email Database

Jan 13, 2016 11:30:00 AM / by Donna Peterson posted in Database, Grow House List

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Growing your email database

Email marketing is fast, efficient and a highly effective way to reach tens of thousands of prospects in minutes.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.